Vitor is a Spanish-Brazilian brand strategist based in Spain.

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Raised between different cultures and contexts, he developed an intuitive understanding of how perspective is shaped, how environments, references, and lived experiences influence the way people see, feel, and navigate the world.

 

A formative period in Asia further expanded this lens, bringing him closer to alternative rhythms, systems of thought, and ways of living.

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He is the founder of  ARKETYPE, an independent consultancy where he leads multidisciplinary projects from concept to execution, bridging strategy and creation.

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Across his work, Vitor collaborates globally with brands, agencies, and private clients to transform ideas into cohesive brand universes. His experience spans multiple industries, with an approach that naturally moves between brand strategy, creative direction, digital content, and immersive experiences.