I have been responsible for Run More’s fashion campaigns for five consecutive seasons, with the most recent one launched in March 2025.

 

Since the first campaign, I have led the entire strategic process, from selecting the influencer and actress Giovanna Lancellotti to developing the shooting concept and set design in collaboration with creative partners. I also managed the project’s execution, coordinating with the production agency and ensuring that everyone involved was aligned throughout the process.

 

Each campaign resulted in a series of photos and three concept videos, capturing the brand’s dynamic and bold identity while helping to solidify Run More’s presence in the fitness fashion scene.